Case Study - CET Group

CET, the Construction and Engineering Testing Group, is one of the foremost materials testing houses in the UK.

The company offers a full material testing and ground investigation service for insurance assessors and the construction industry. CET recently moved into consumer services by acquiring a company that provides domestic drain inspections.

Key Objectives

To underpin a plan for rapid growth, the CET management team decided to switch from a paper-based system to one that was fully computerised.

The key objectives were to:

• connect all of CET's offices for rapid flow of business critical information for centralised control
• record key data on individual tests at each office
• analyse delivery of test results
• give company-wide access to a wide range of customer information

In June 2001, CET began installation of the ProspectSoft Customer Relationship Management Suite, which was preferred over competitors for four main reasons:

• It integrates seamlessly and interacts extensively, with Pegasus Opera, CET's accounting system,
• The system provides automatic, site-to-site replication of all customer information, including accounts data, projects and quotations
• Powerful analysis & rapid reporting onall CRM performance parameters
• The Screen Customiser module enable CET to add company-specific fields to individual ProspectSoft CRM screens

According to Chief Executive Bob Blunden, "ProspectSoft CRM has allowed CET to keep to the strict delivery schedules for assessments and reports, through a period of major expansion." CET managers make full use of the system's Reporting and Analysis tools, to monitor daily progress of projects and tasks against set targets, enabling the company to maintain its high standards of service. Says Blunden, "Adding the ProspectSoft B2C module helped to integrate the new drain inspection subsidiary painlessly into our organisation."