Case Study - Carl Stuart
Key Facts -
Industry:
Laboratory Equipment
Accounting System:
Pegasus Opera
CRM System Details -
No of Users:
15
No of Modules:
14
Carl Stuart Ltd integrates data, offices and people through ProspectSoft CRM Software
Carl Stuart ltd distributes scientific equipment for laboratories and process applications, mainly to high-tech industries. With offices in Dublin, Newtownabbey in Northern Ireland and Leek in England, the company supplies customers throughout ireland and the UK. According to Michael Anderson, director of IT and Logistics, accelerated company growth from the mid to late 90's resulted in a patchwork of IT systems, supported by multiple suppliers. Therefore the organisation needed to streamline hardware systems and suppliers.
In the Dublin head office, Carl Stuart used some sales management software that was limited and provided no integrated sales data across the whole organisation. The company considered upgrade possibilities, which though costly, still offered little in the way of true cross-departmental integration, particularly with accounts.
After a lengthy search, Michael Anderson attended a ProspectSoft CRM software demonstration at Quantum Business Solutions in Dublin and, early in 2003, his
company installed a 12-module ProspectSoft CRM system.
The main reason for installing ProspectSoft CRM Software were:
- ProspectSoft CRM software integrates seamlessly with Pegasus Opera and other back office software such as MS Office
- The CRM system provides instant information flow between all departments and branches, to office-based and mobile users
- ProspectSoft CRM software's in-depth analysis and reporting tools enable Carl Stuart to gain even more Business Intelligence about customers and suppliers.
As Michael Anderson says: "We now have a central platform on which all data is held, so from suppliers to customers, we have a total view for the whole company, including staff on the road." He adds: "This allows us to automate, manage and analyse activities from within a single application. Reporting on these activities was previously impossible as they were held in a multitude of media including standard office applications and the dreaded paper trails."