Case Study - Huco
Key Facts -
Industry:
Engineering
Accounting System:
Pegasus Opera
CRM System Details -
No of Users:
10
No of Modules:
6
Huco, a Hertfordshire supplier of plastic and metal couplers, leverages ProspectSoft CRM software's capabilities for worldwide sales activities
Huco, a well established Hertfordshire supplier of innovative miniature power transmission components provides its UK customers and worldwide distributors with in-house designed and manufactured products such as flexible couplers, transmission components, clutches and brakes. Steady growth over recent years lead to the acquisition of a rival company in 1997 and the establishment of a distribution facility in the USA
Until summer 2003 the company used Goldmine to manage sales activities. However, with over 3,500 customers worldwide and around 2,000 orders every month, Goldmine was no longer able to ensure a smooth and reliable sales, and particularly, after-sales process.
The main reason for installing ProspectSoft CRM Software were:
- The CRM system keeps field staff fully up-to-date with all customer contacts, including phone calls and documents.
- ProspectSoft CRM Software provides extensive, out-of-the-box integration with the company's accounting and other back-office systems, like MS Office.
In October 2003, Huco implemented ProspectSoft CRM Software for the Customer Service Operation Centre, which handles all customer enquiries. Two filed sales representatives, equipped with laptop computers also use the system. to meet their specific needs the company choose the following modules: B2B Contact Manager, Document Manager, Sales Lead Tracker, Sales Ledger Integration, Sales History and Screen Customiser.
Orders taken by telesales, service or field sales are logged centrally, while enquiries from overseas distributors come in via e-mail, all of which are handled by the system. By the end of 2003 the company's customer database held around 15,000 contacts, comfortably within the scope of ProspectSoft CRM Software.
Following a very satisfactory implementation, the company has ordered yet another powerful ProspectSoft CRM software module, Telephony Integration. This further optimises customer communications by automating and managing all inbound and outbound phone calls.