Case Study - Kingfisher
Key Facts -
Industry:
Supplier of Seafood
Accounting System:
Exchequer Enterprise
CRM System Details -
No of Sites:
1
No of Users:
3
No of Mobile Users:
2
No of Modules:
10
Auckland-based Kingfisher Products Ltd, a subsidiary of Thailand's Kingfisher Holdings and the Giant Japanese Maruba Corporation, imports and exports high-quality seafood.
The company deals mainly with wholesalers in New Zealand and with suppliers all over southeast and east Asia, supplying and buying shrimps, prawns, shellfish and "finger food". Rapid growth since its foundation in 1993 brought severe challenges in managing customer and supplier records effectively, which were held in a mixture of accounting system ledgers, Microsoft OutlookT and hard-copy files.
Two Key personnel travel regularly overseas, adding to the problems of maintaining and accessing customer and supplier information to manage sales and purchase activities more effectively, Kingfisher Products Ltd installed a 10 modules ProspectSoft CRM system, which included Document Manager and Telephony Integration modules. The main reasons for implementing ProspectSoft CRM were:
- The system's tight integration with Exchequer Enterprise sales and purchase ledgers, stock and price files and SOP
- Simple generation and storage of quotations and other documents
- Instant access to customer and supplier records and documents by office and mobile users
- Telephony integration
Benefits of Implementing ProspectSoft CRM Software
- Customer and Supplier records are now stored electronically, so are easily accessed and kept up to date
- Exchequer data and functions can also be accessed through the CRM software system
- Easy access to ProspectSoft CRM data by mobile users overseas saves significant time and costs and helps customer and supplier relations
- Telephony integration saves considerable time and effort
Greg Moore, Kingfisher's Sales Director, says: "Being able to access current data from laptops while with a customer or supplier overseas has been an exceptional and invaluable benefit. Having most documents filed electronically in one central source has given us considerable time and cost savings." In the near future Kingfisher wants to make even more use of ProspectSoft CRM Software's detailed reporting and analysis capabilities.