Case Study - Southern Scientific
Key Facts -
Industry:
Distributors of nuclear medical
equipment and systems
Accounting System:
Pegasus Opera
CRM System Details -
No of Sites:
1
No of Users:
5
No of Modules:
12
ProspectSoft CRM Software helps medical equipment distributor Southern Scientific Ltd to improve sales performance and increase customer response by 50%
Sussex based Southern Scientific Ltd (SSL) is a leading supplier of nuclear measuring equipment to hospitals, universities and the MOD. The company handles around 10,000 products, ranging from complex systems to small components. Systems sales are often accompanied by on-site installation, training and support services and customers are located in UK, across Europe and in the Middle East.
Growth of 10% to 15% per annum with an increasing number of customer accounts were the main motivation for SSL's Sales Director John Adams to identify a CRM software system able to manage all activities before, during and after the sale. he also sough to improve information flow within and across all departments.
After intensive investigation of CRM Software offerings, the company settled on a 5-user ProspectSoft CRM Software system, which was implemented in Spring 2001.
The main reasons for this were:
- ProspectSoft CRM software integrates seamlessly and interacts extensively with Pegasus Opera and provides instant information on stock levels and sales ledger accounts
- The system provides instant access to all details of customer contacts and provides easy generation and management of customer correspondence
- ProspectSoft CRM Software enables sales and support people to log, follow up and report on all customer problems, pre or post-sale, by several categories.
Benefits of ProspectSoft CRM Software
The successful implementation of ProspectSoft CRM Software resulted in major improvements for customer management and also operation issues.
- Dealings with customers are much more disciplined and effective
- Customer response times have been shortened by as much as 50%
- Many areas of business performance, not only sales are analysed in a variety of ways, in several reports that are run regularly
John Adams says: "It took us almost 3 years to get Opera fully implemented and functioning to our satisfaction. In less than half that time, ProspectSoft CRM has produced major, tangible benefits for SSL and we want to go much further."
SSL has recently added the Telephony Integration and Advanced Relationship modules as another step in exploiting more of the system's functionality.