Case Study - Westbourne
Key Facts -
Industry:
Cleaning Materials
Accounting System:
Exchequer Enterprise
CRM System Details -
No of Sites:
1
No of Users:
3
No of Modules:
4
Westbourne Hygiene, a Kent supplier of cleaning products, has used ProspectSoft CRM software in its telesales operation since November 2001.
The company's products range from cleaning agents and washing up liquid, to furniture polish and toilet paper, amounting to around 3,000 stock items. ProspectSoft CRM is currently deployed in telesales and is integrated with Westbourne's accounting system which is Exchequer Enterprise.
According to the Telesales Supervisor, the biggest benefit of ProspectSoft CRM Software is the time it saves. Instant access to customer records means that queries can be dealt with immediately, follow-ups logged for future action, then tracked and reported by the system.
One major benefit of accounts integration is to use product and pricing information from Exchequer Enterprise to produce quotations for customers while they are on the phone.
This ensures complete accuracy as re-keying of data is eliminating. If required, written quotations can be printed automatically, or sent by fax or e-mail. Another is that new customers' contact details can be entered rapidly into ProspectSoft
CRM, then transferred directly into Exchequer Enterprise when orders are placed.
Benefits of Implementing ProspectSoft CRM Software
- More time to consult and advise new customers about products
- More time to inform existing customers about new products or improvements to existing ranges
- Higher sales because of greater accuracy and faster order throughput
Following the success, Westbourne Hygiene is adding more ProspectSoft CRM Software modules to automate order entry and enable proactive sales calling, based on customer's historic buying patterns. A future step will be to deploy ProspectSoft CRM software's mobile functionality and equip field sales people with laptops and PDAs, to enable them to review customer information, check deliveries, produce quotations and enter orders while on the road.